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 Triple Threat Roundtable
A two-hour event about the three D’s of Marketing
Are you getting the most out of your marketing dollars? Chances are your marketing dollars are being spent on at least one or more of the following: Direct, Digital or Database Marketing. Direct Marketing is the foundation of traditional customer relationship management (CRM or e-CRM) and is often referred to as Marketing Operations. Digital Marketing is, of course, one of several direct-to-consumer (or direct-to-business) channels. Finally, Database Marketing assists with using the information at hand to evaluate and improve marketing campaigns and other endeavours.
Many practitioners specialize in a particular marketing discipline and virtually ignore the others. In doing this, they fail to recognize the potential and power of using all three disciplines together. There are inherent relationships that explain how, where and why these areas must overlap. A modern marketer knows that a good grasp of Direct Marketing precedes any attempt to make serious use of Digital Marketing. On the other hand, the successful use of Digital Marketing is dependent on having solid Database Marketing in place. Our Moderator, Jay Aber, together with our panel of industry leaders, will explain the intersection of these main marketing specialities by providing examples from different organizations’ implementations.
* Participants Will Learn
* Roundtable Features
* You Should Attend If
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| Canadian Marketing Association (CMA) - The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.
CMA's 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing. Examples include companies such as Microsoft Canada, The Shopping Channel, Reader's Digest, the Bank of Montreal, Xerox Canada,and Bell Canada.
CMA members make a significant contribution to the Canadian economy, supporting over 480,000 jobs and generating more than $51 billion in overall annual sales through various marketing channels.
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. From time to time, the Association has formed internal task forces to develop self-regulatory policies on standards of business practice, ethics, privacy, marketing to childrenand marketing to teenagers. CMA has participated in a variety of government-led task forces and working groups on issues such as privacy, electronic commerce, consumer protection and the prevention of telemarketing fraud.
One of CMA's key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns. The Association's Code of Ethics and Standards of Practice is compulsory for members. It includes the use of CMA's Do Not Contact Service, whereby consumers register to have their names removed from marketing lists. The Association also offers a customer complaint resolution program known as Operation Integrity.
The Association promotes industry growth, development and education through a network of Marketing Councils which provide a forum for members and offer educational and networking opportunities for those involved in specific marketing disciplines. CMA fulfils its educational role by offering a series of Professional Marketing Certificates, In-house Training, Seminars, Conferences, a National Convention & Trade Show, and the CMA Awards program. |
| http://www.the-cma.org/ |
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| Contact Gary (aka The Guy with the Red Tie) |
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