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 Event Name Direct Marketing Copywriting Seminar
Event Description The time-tested techniques of direct mail copywriting apply to every channel in the marketing communications mix. Today’s marketers need to understand how to brief, evaluate and create effective copy from the perspective of integrated marketing communications and multi-channel messaging.
In this one day interactive seminar, participants will be asked to examine the copy development process within their own organizations and re-evaluate the roles of team players in marketing, client services, production and creative. As part of the creative development process, participants will learn about the principles of developing great copy, what works, what doesn’t work, and how to effectively assess copy that will win in the marketplace.
[ Full Seminar Description ]
Event Date and
Time Tuesday November 25, 2008
9:00AM to 4:30PM
Event Venue JPR Meeting Rooms
Location:
City Toronto
State/Province Ontario
Street Address 390 Bay St., 3rd Floor
Contact Information:
Contact Name Andra Thurton
Phone 416-644-3748
Fax 416-441-4062
E-Mail events@the-cma.org
Cancellation Policy
If you registered but cannot attend, substitutions are welcome anytime. A full refund will be given for cancellations received 15 working days prior to the program. Any cancellations received after this date will be subject to a $95.00 administrative fee. No refunds or credits will be given for cancellations made ...
Show More Details ...
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| Canadian Marketing Association (CMA) - The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.
CMA's 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing. Examples include companies such as Microsoft Canada, The Shopping Channel, Reader's Digest, the Bank of Montreal, Xerox Canada,and Bell Canada.
CMA members make a significant contribution to the Canadian economy, supporting over 480,000 jobs and generating more than $51 billion in overall annual sales through various marketing channels.
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. From time to time, the Association has formed internal task forces to develop self-regulatory policies on standards of business practice, ethics, privacy, marketing to childrenand marketing to teenagers. CMA has participated in a variety of government-led task forces and working groups on issues such as privacy, electronic commerce, consumer protection and the prevention of telemarketing fraud.
One of CMA's key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns. The Association's Code of Ethics and Standards of Practice is compulsory for members. It includes the use of CMA's Do Not Contact Service, whereby consumers register to have their names removed from marketing lists. The Association also offers a customer complaint resolution program known as Operation Integrity.
The Association promotes industry growth, development and education through a network of Marketing Councils which provide a forum for members and offer educational and networking opportunities for those involved in specific marketing disciplines. CMA fulfils its educational role by offering a series of Professional Marketing Certificates, In-house Training, Seminars, Conferences, a National Convention & Trade Show, and the CMA Awards program. |
| http://www.the-cma.org/ |
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| Contact Gary (aka The Guy with the Red Tie) |
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