|
|
| |
|
|
| |
|
| |
|
 Social Media represents a transformational shift in how brands communicate and connect in today’s online world. This full-day session is structured to provide marketers, communicators and advertisers with a deep dive into the Social Media space, uncovering the power and potential to engage consumers in new ways. Join us to learn about what is commonly referred to as “Web 2.0” and build a detailed knowledge-base regarding the collaborative platforms and participatory tools being used with audiences in the digital space.
For every level of marketing practitioner, this session will provide a strategic overview and context for Social Media in the marketing mix with time dedicated for practical hands-on learning. Expect to leave with an understanding of key concepts and philosophies combined with best practices and tactical points of execution to help create winning results for your business.
* Participants Will Learn
* Seminar Features
* You Should Attend If
* Attendees Will Benefit From
* Seminar Instructor
Participants Will Learn
* Why the time is now for Social Media in the marketing plan
* The origins and applications
* Concepts, technology and tools that drive Social Media
* How to sell within the corporation
Seminar Features:
* Strategic overview and practical takeaways
* Various examples and in-depth case studies
* Hands-on learning with essential Social Media tools
* Interactive ...
Show More Details ...
|
| |
|
| |
|
| |
|
| |
| Canadian Marketing Association (CMA) - The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.
CMA's 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing. Examples include companies such as Microsoft Canada, The Shopping Channel, Reader's Digest, the Bank of Montreal, Xerox Canada,and Bell Canada.
CMA members make a significant contribution to the Canadian economy, supporting over 480,000 jobs and generating more than $51 billion in overall annual sales through various marketing channels.
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. From time to time, the Association has formed internal task forces to develop self-regulatory policies on standards of business practice, ethics, privacy, marketing to childrenand marketing to teenagers. CMA has participated in a variety of government-led task forces and working groups on issues such as privacy, electronic commerce, consumer protection and the prevention of telemarketing fraud.
One of CMA's key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns. The Association's Code of Ethics and Standards of Practice is compulsory for members. It includes the use of CMA's Do Not Contact Service, whereby consumers register to have their names removed from marketing lists. The Association also offers a customer complaint resolution program known as Operation Integrity.
The Association promotes industry growth, development and education through a network of Marketing Councils which provide a forum for members and offer educational and networking opportunities for those involved in specific marketing disciplines. CMA fulfils its educational role by offering a series of Professional Marketing Certificates, In-house Training, Seminars, Conferences, a National Convention & Trade Show, and the CMA Awards program. |
| http://www.the-cma.org/ |
|
| |
|
|
|
|
|
|
|
| |
| |
| Contact Gary (aka The Guy with the Red Tie) |
| |
|
|
|
| |
|
| |
|
|
|
